Be Concerned traces its beginnings back to 1968, when volunteers helped 30 Covington families with holiday food and repaired toys in a project named the Christmas Store. Held each year since, the program grew steadily through the years into one of the largest holiday assistance programs in Northern Kentucky. The 55th annual Christmas Store in 2022 provided new toys to slighlty over 1,100 children.

We find ourselves blessed each December with full shelves of items donated from our many generous supporters. You can help us fill the shelves each Christmas so the children of Be Concerned families find gifts under the tree and our families have the basic necessities that would not be there without your donations. We make it easy to give toys with our AmazonSmile Christmas Wish List. You can ship toy donations to us or drop them off at our Covington location:

Be Concerned  1100 Pike Street, Covington, KY  41011

No time to shop? We hear you. You may also make a one-time donation and we’ll buy the Christmas Store items for you.